A media pitch
you can check.

A pitch helps a reporter decide whether to spend time on a story. Give them the news, a reason to consider it now, and an easy way to check the details.

Write the news in one concrete sentence

Lead with what happened or what will change. Name the group and the intended audience where relevant. Use a subject line that tells the reporter what the story is about.

Ground the pitch in facts

Check dates, numbers, locations and quotes against their original sources. Keep a link with each fact so the reporter can follow it. For a prospective story, distinguish planned details from confirmed results.

A short hypothetical example

A neighborhood repair group plans to open a Saturday drop-in session at the community center. Registration opens this week.

The session will be relevant to readers looking to fix small household items locally. An organizer can explain how the sessions work and provide photographs of the space.

Before using a pitch like this, add a verified registration link and confirm the opening date with the organizers. Adjust the story to the outlet’s readers and the reporter’s coverage.

Review the draft before sending

Check the recipient and publication name, whether the source links open, and whether interview offers are current. See University of Toronto Mississauga’s tips for pitching to media for more on reaching the relevant reporter.

Draft a pitch with your own facts and source links in SocialPR.